Intercapping is often used to emphasize the meaning of a domain name. However, DNS names are not case-sensitive, and some names may be misinterpreted in certain uses of capitalization. For example: Who Represents, a database of artists and agents, chose whorepresents.com,[citation needed] which can be misread as whore presents. Similarly, a therapists' network is named therapistfinder.com. In such situations, the proper meaning may be clarified by use of hyphens in the domain name. For instance, Experts Exchange, a programmers' discussion site, for a long time used expertsexchange.com, but ultimately changed the name to experts-exchange.com.[citation needed]
Anyone can buy a domain name. To do so, you visit a domain name registrar, such as GoDaddy or Namecheap, key in the domain you want to buy, and pay a fee. You can't buy just any domain, of course—only one that isn't already registered by another person or business and that bears a valid domain suffix. In general, you'll want to buy something that is catchy and short so that it's both easy for people to remember, and easy for them to type in—like "PCMag," for example. That good search engine optimization (SEO) and it's also common sense. You might also want to do some research on key terms for your business. If you can get a good one into your site's name, that's all the better, from an SEO perspective.

Who doesn’t love a sale? The .SALE domain is great for a variety of businesses who want to help website visitors save big. eCommerce sites can reach more customers with this domain or it can appeal to websites that offer advice on money-saving opportunities and tips. Retail stores can also highlight a major sales event by creating a subdomain that is especially relevant to the event.
Domain Privacy prevents these spammers from collecting your personal info. DreamHost’s complementary (yes it’s free for the life of your domain) Domain Privacy service works by masksing your personal information in the WHOIS database with DreamHost’s corporate information, so you’re protected from unscrupulous marketers, spammers, robo-callers, junk mailers, and stalkers.

In order to register any domain, you must provide certain personal information that you may not wish to be publically searchable in the Whois database. Signing up for WhoisGuard is a great way to keep your registration data private. WhoisGuard acts as a "shield" for your searchable information, displaying the address, phone number, and email of the domain registrar (Namecheap, e.g.) instead of your own. Keep in mind that WhoisGuard is an optional security add-on that must be renewed separately when you renew your domain.
Premium domains (also known as aftermarket or pre-registered domains) are short domains, often just one word or even just 3-5 letters. Most of them have a .com extension but many premium domains end with .org, .net, and .biz. These domains include common words and are generally the most memorable. Because companies value short domains that match their company name or products, these domains are typically the most desirable. Additionally, certain domains sold by different registries are considered premium and therefore have a higher price point. In some cases, the renewal costs of these higher-priced domains are also quite expensive. Some high-priced premium domains, though, renew at a regular (lower cost) rate, giving you a better value in the long term. Make sure to research the overall cost of the domain plus renewal to find the right domain for your budget. You can browse Namecheap's premium domains in our Marketplace.
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